More than leads. More than a listing. The Master GC program puts an entire ADU ecosystem behind your company — homeowners, architects, engineers, trades, financing, legal and permitting resources, real estate professionals, municipalities, education and design resources working toward the same outcome: more projects that actually get built.
Exclusive Master territoryOne Master GC per defined region while active.
ADU-proficient networkArchitects, trades, lenders, real estate and more.
Better project alignmentHomeowner resources help projects move before you arrive.
Ongoing visibilityFeatured positioning across the ADU Exchange ecosystem.
Not a lead auction
Build the market. Don't race to the bottom for it.
The point of Master GC is not to dump the same homeowner into six contractor inboxes. It is to position one accountable builder in a defined market and support that builder with the professionals, information and homeowner education needed to move a real ADU from question to completion.
Protected positionOne active Master GC in each territory.
Higher-intent opportunitiesHomeowners who have already engaged with ADU resources.
Professional ecosystemPeople and departments that help unblock the project.
Education & resourcesNew England-specific ADU guidance for your team.
Long-term positioningBecome known for ADU work before the category matures.
The real value
You are not joining a directory. You are joining an operating ecosystem.
You do not have to become the architect, lender, attorney, REALTOR®, solar contractor, engineer or zoning expert. You stay the builder. The ecosystem helps surround the homeowner and the project with professionals who understand ADUs.
Free listings keep qualified general contractors visible in open territories. Master GC status is the protected, primary builder position. The difference needs to be unmistakable.
Master GC Territory Partner
Own the position in your territory.
$399–$499 / month · territory tier
Master GC is the exclusive regional position. It is for builders who want to be the primary ADU construction partner in a defined territory and operate at the center of the ecosystem.
Exclusive active Master GC position for the territory.
Primary routing for applicable Exchange-originated turnkey construction opportunities.
Featured ecosystem positioning and Master GC identification.
Access to the wider network of ADU-focused professionals and resources.
Standard GC listing is included while Master status remains active.
Territory-based project fee applies only to Exchange-originated work and is due at project close under the written agreement.
Get into the ecosystem while the territory is open.
FREE monthly listing
A free GC listing is a standard, nonexclusive profile for a general contractor working in a territory that has not yet been claimed by a Master GC.
Standard company listing with service area and contact information.
Visibility to homeowners and other ecosystem professionals while the territory remains unclaimed.
If The ADU Exchange brings you a project, the applicable territory/project referral-build fee is disclosed before referral and is due at project close.
No territory protection, no exclusive routing and no Master GC positioning.
Free listing availability ends when a Master GC territory is claimed.
Important territory rule: once an approved Master GC claims the territory, all free GC listings assigned to that territory are no longer valid and are removed from the ecosystem. A free listing does not reserve or protect a territory.
Forty territories. Six states. One Master GC in each.
Territories are defined using municipal boundaries and market considerations. Exact parcel counts, territory tier and availability vary. Search a town you build in or click the map to see that territory's market, ADU economics and exact pricing.
40Master GC territories
6New England states
~100KADU-potential parcels per territory on average
Type a town you build in, tap a state, or click the map. You'll see the market, the ADU economics and the exact Master GC pricing for that territory.
A territory is not reserved by viewing the map or submitting an application. Territory status becomes protected only after review, approval and an executed Master GC agreement.
Master GC economics
Transparent territory pricing. Project fees only on work we originate.
The territory tier sets the monthly membership. Exchange-originated project fees depend on territory and project type. Under the updated program, the applicable project fee is payable at project close, not when you receive the opportunity.
Existing-space conversions: 3% of contract, $1,750 minimum / $3,950 maximum
Exchange-originated project fee is due at project close under the written agreement.
Nothing is charged on work you source yourself. If a detached structure is part of the scope, the project is treated as detached. Final pricing, fee definitions, payment timing and territory terms are governed by the executed agreement and the territory schedule presented during approval.
From homeowner interest to project close
The ecosystem is built to reduce friction before construction begins.
The Master GC should not be the first person asked to explain every ADU issue from scratch. The Exchange helps homeowners understand feasibility, local rules, design, financing and professional roles so you can focus on scoping, contracting and building.
1
Homeowner enters
They start through feasibility, education, town resources, design or another ecosystem entry point.
2
Project gets clearer
Property, goals, ADU type, financing and local requirements begin to take shape.
3
Right professionals align
Architects, engineers, trades, lenders, real estate and legal resources support the project as needed.
4
GC opportunity arrives
The appropriate Master GC or eligible free-listed GC receives the construction opportunity.
5
You build
You own the contractor-client relationship, manage the construction and deliver the ADU.
6
Project closes
For an Exchange-originated project, the applicable project fee becomes due at project close.
Why joining matters
Position your company where housing is changing.
ADU work touches design, zoning, financing, construction, family decisions and real estate. That makes it a poor fit for disconnected lead generation and a strong fit for an ecosystem. Master GC is the builder position at the center of that system.
Build trust with homeowners who see the same company connected across the ecosystem.
Gain access to ADU-proficient professionals instead of rebuilding a network from scratch for every job.
Use education, municipality information, finance and legal resources to keep more projects moving.
Help make ADUs more accessible by giving homeowners a clearer path from question to keys.
Not ready for Master GC? Get visible while the territory is still open.
The free listing is designed as a temporary standard listing, not a substitute for Master GC status. It gives qualified GCs a basic presence in an unclaimed territory and keeps a path open to upgrade before someone else claims the market.
No monthly listing charge.
Subject to review, licensing/insurance requirements and territory availability.
Applicable project fee is disclosed before an Exchange-originated referral and paid at project close.
Automatically removed if the territory becomes claimed by a Master GC.
Free listing acceptance does not guarantee project volume, lead volume or continued listing duration.
Your free GC listing request was submitted. We’ll review your territory and qualifications before publishing anything.
Request a Free GC Listing
Use this form only for the standard free GC listing. For an exclusive territory, use the Master GC application.
Frequently asked
The questions serious builders ask first.
No. Opportunities are one part of the program. The larger value is the territory position plus access to a connected ecosystem of ADU-focused professionals, homeowner tools, municipality information, design resources, financing, legal/permitting guidance, education and cross-ecosystem visibility.
They are removed. The free listing is temporary and nonexclusive. Once the territory is formally claimed by an approved Master GC, free GC listings tied to that territory are no longer valid.
There is no monthly listing fee. If The ADU Exchange originates a project for a free-listed GC, the applicable territory/project referral-build fee is disclosed before the referral and is payable at project close under the written agreement. No fee applies to work the GC sourced independently.
Only one active Master GC position is awarded per territory. Territory protection begins after review, approval and an executed Master GC agreement, and continues while the membership remains active and in good standing.
Yes. The ecosystem is a resource, not a forced vendor stack. Master GCs can continue using their own trusted teams and use ADU Exchange professionals when they need additional capacity, expertise or a missing discipline.
No. Territory position, visibility and ecosystem access do not guarantee a particular number of inquiries, referrals, projects or closed jobs. Your company remains responsible for estimating, contracting, customer service and project delivery.
Applications open
Claim the position before someone else does.
Master GC is for builders who want more than a profile. If you want the protected territory, the ecosystem around your company and the chance to become the go-to ADU builder in your market, start with the application.
Submitting an application does not reserve or grant a territory and does not guarantee acceptance, exclusivity, project volume or revenue. Territory rights begin only after approval and an executed Master GC agreement.
